Unknown third parties compromised Wired journalist Mat Honan’s entire personal online profile. Apparently, they started by using his billing address and the last four digits of his credit card to obtain a temporary password for Honan’s Apple ID account from an AppleCare representative. The intruders used the Apple ID as leverage to gain control over his .Me account, his Apple personal computer, and his Gmail and Twitter accounts. Honan concedes he is largely responsible, but urges the need for cloud services to use two-factor authentication. Honan’s story provides a cautionary tale; we talk about data being “in the cloud,” but the data is really stored on someone else’s server – out of a consumer’s direct control.